Project Description

Summer Road Trip

Microsoft came to Image Source needing a gift that would drive attendance for their 2017 moral event. They hoped to get as many local team members and their families to come to the event. The gift would be given away at the event for those who attend.

The theme, “Summer Road Trip,” drove the selection of products for this event. Our clients even asked us to run their gift kit distribution at the event. We had 4 tents and over 600 people come by to pick up their gifts. We registered the attendees and added a personalized bag tag to each kit.

The promotional items were a hit! Employee attendance at the event was 80% more than anticipated. They had approximately 400 employee RSVP’s prior to the event, and we gave out over 600 employee gifts, with approximately 900 in attendance. Results achieved! This project won the 2018 PPAI Pyramid Award in the category of client programs.