Adaptive Biotechnologies wanted to create a memorable way to welcome new hires and recognize their team through thoughtful branded merch. Recognizing that each employee is unique, instead of offering a one-size-fits-all branded merch experience, together we built a pop-up shop that empowers individuals to choose what they like best. This approach to branded merch creates a more meaningful connection to company culture, and ensures that the gifts feel personal and relevant to the recipient.

Twice a year, employees are gifted “Adaptive Dollars”, essentially a gift card, to spend on the online store pop-up shop for company branded merch. Offering a curated selection of limited-time only, premium, on-brand items, employees can choose to spend their rewards on some new merch or save them for the next pop-up.

Each pop-up shop highlights the season with custom merch that reflects that. A Carhartt puffy vest in the fall or a Solo Stove tabletop firepit for spring. Every product offered reflects Adaptive’s innovative and inclusive culture, while blending in the functionality and individual’s lifestyle.

To simplify the gifting experience, we built Adaptive a custom online store that serves as the central hub. Accessed through SSO, each employee enters the pop-up shop directly through their internal system when the shop is open for browsing. The new supply of “Adaptive Dollars” is automatically applied to every employee’s individual account, making it easy to shop but also to manage.

With an emphasis on sustainable and reusable merch, Adaptive also plants a tree in the Adaptive Forest for every order placed on the online store. As proof that every order makes a difference, as of fall 2025 the Adaptive team have planted more than 4,775 trees in their forest.

Employees can also choose to purchase trees instead of merch. Or if they have left over “Adaptive Dollars” they can choose to spend them on additional trees for the forest.

This online store has transformed Adaptive’s recognition efforts, making it effortless to celebrate milestones, welcome new hires, and to strengthen internal culture.

Browse through more of customer success stories and our work for ways to enhance your team culture and employee gifts. We also have a variety of showrooms that feature seasonal products for everyone on your team.