Jade Leaf Celebrates National Matcha Day with Brunch Event and Custom Matcha Tote Bags

Creating a Unique Brunch Experience for Matcha Enthusiasts with Limited-Edition Goodie Bags

Jade Leaf Matcha hosted a matcha-inspired brunch event at Jack’s Wife Freda in NYC to celebrate National Matcha Day (May 2nd). Hosted in partnership with Dana’s Bakery, the event featured limited-edition cookie flavors and curated matcha kits packed into a custom matcha tote bag.

Image of tote bags sitting in chairs at a long table.
Image of matcha flavored cookies on table with a canvas tote bag.
Photos Courtesy of Jade Leaf & Dana's Bakery

So Matcha To Do, So Little Time

As part of the giveaways at such a fun brunch, we created a playful matcha inspired customer tote bag. The canvas totes features the phrase “So Matcha To Do, So Little Time” in Jade Leaf’s signature brand green. Durable, reusable, and eye-catching, the bags served as both a practical giveaway and a stylish way to tie the brand into every moment of the event.

Buzz beyond the brunch.

The branded totes were highlighted on social media, reaching thousands of followers online. The post not only showcased the in-person experience, but also extended the visibility of the bags and the overall celebration to a much larger audience.

Looking for more inspiration?

Check out more of customer success stories and our work for inspiration to bring your ideas to life. We’ve also created a variety of showrooms filled with ideas to get the creative (matcha) juices flowing!

Image of social media post of woman setting up tote bags onto chairs for an event.