Jade Leaf Celebrates National Matcha Day with Brunch Event and Custom Matcha Tote Bags
Creating a Unique Brunch Experience for Matcha Enthusiasts with Limited-Edition Goodie Bags
Jade Leaf Matcha hosted a matcha-inspired brunch event at Jack’s Wife Freda in NYC to celebrate National Matcha Day (May 2nd). Hosted in partnership with Dana’s Bakery, the event featured limited-edition cookie flavors and curated matcha kits packed into a custom matcha tote bag.


So Matcha To Do, So Little Time
As part of the giveaways at such a fun brunch, we created a playful matcha inspired customer tote bag. The canvas totes features the phrase “So Matcha To Do, So Little Time” in Jade Leaf’s signature brand green. Durable, reusable, and eye-catching, the bags served as both a practical giveaway and a stylish way to tie the brand into every moment of the event.
Buzz beyond the brunch.
The branded totes were highlighted on social media, reaching thousands of followers online. The post not only showcased the in-person experience, but also extended the visibility of the bags and the overall celebration to a much larger audience.
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