The world of branded merchandise is evolving fast, and 2022 brought a wave of new trends that blend sustainability, creativity, and elevated brand experiences. Our 2022 Trends Lookbook highlights the most in‑demand promo products, eco‑friendly materials, and innovative items that help companies stand out — whether you’re refreshing your employee swag, planning client gifts, or leveling up your event branding.
Below is a deeper look at the themes shaping branded merchandise in 2022 and how your organization can use them to create memorable, meaningful swag.
Sustainability Takes Center Stage
Eco‑friendly products are no longer a niche request — they’re the expectation. In 2022, brands leaned heavily into:
- Recycled and upcycled materials
- Reusable drinkware and foodware
- Organic cotton apparel
- Sustainable packaging
- Carbon‑neutral or low‑impact production
Consumers want to align with brands that reflect their values, and sustainable swag is one of the easiest ways to demonstrate environmental responsibility.
Explore the Full 2022 Trends Lookbook
Our complete lookbook features curated product collections, sustainable options, and fresh ideas to inspire your next swag project. Whether you’re planning a corporate gifting campaign or refreshing your branded merchandise lineup, the 2022 Trends Lookbook is your go‑to resource for what’s new, what’s trending, and what will make your brand stand out.
Elevated Corporate Gifting
Corporate gifting has shifted from generic to thoughtful. Companies are choosing items that feel personal, premium, and purposeful. Popular 2022 gifting trends include:
- Curated gift sets
- High‑quality lifestyle items
- Wellness‑focused products
- Remote‑work essentials
- Custom‑branded kits delivered directly to recipients
Whether you’re welcoming new hires or thanking loyal clients, curated gifts help strengthen relationships and reinforce your brand identity.
Fresh, Fun, and Functional Swag
Swag is becoming more expressive and more useful. In 2022, brands gravitated toward items that spark joy and serve a purpose. Trending categories include:
- Tech accessories
- Stylish drinkware
- Everyday carry items
- Travel‑friendly gear
- Bold, modern apparel
- Unique desk accessories
These items help your brand stay visible in daily life — not just at events.
Looking For Additional Ideas?
Check out some of our previous lookbooks for even more sustainable product ideas, name brand items and popular merchandise trends. You can also browse our showrooms for additional ideas your teams will love.
