STORMTECHTM believes in making sustainable apparel through product design, sourcing and compliance. With the development of their Pure EarthTM collection, STORMTECHTM is turning discarded plastics into quality retail apparel. Whether you’re looking to hike in the rain, cozy up at home or meet friends for brunch, Pure EarthTM has something for you.

Sustainably Sourced Materials

With a focus on sustainable sourcing, the Pure EarthTM is making a difference to help reduce the waste and environmental impact typically associated with apparel production.

  • RPET fabric is created by repurposing plastic found in landfills and oceans
  • Certified BCI cotton minimizes the negative impacts of fertilizers, pesticides and water consumption
  • All products are packed in sustainable materials including biodegradable bags
  • Wood-based materials that are certified Forest Stewardship Council® (FSC) to lower their impact associated with deforestation and forest degradation
Better Cotton Initiative Logo, Biodegradable logo and FSC certified logo

Our Favorite Pure EarthTM Products

Taking It A Step Further

The Pure EarthTM collection is just the beginning for STORMTECHTM. Each year they set new milestones to help them achieve a more sustainable future. In 2021, they focused on developing more eco-friendly sourcing and production processes. For 2022 they focused on packaging; making sure all their packaging was biodegradable and recyclable. Last year was heavily focused on product development, with more than 90% of new products using polyester being made of recycled polyester and 100% of new products made of cotton be made of FSC certified cotton.

Want to Learn More?

View the full Pure Earth by STORMTECHTM spring catalog here.