Treasury Wine Estates entrusted us with their nationwide in-store promotion for Sterling Vineyards at Kroger chain stores. They wanted to surprise and delight customers with a fun in-store promotion featuring the Sterling’s Vintner’s Collection wines.
Maximizing impact and using minimal space, this custom gift package was both functional and luxurious. The gift combined a bottle necker mail-in coupon and a custom pair of limited edition Sterling Vineyard socks. Keeping with the brands high quality standards, the socks were packaged in a silver satin drawstring gift pouch and finished with a logoed silver satin ribbon was tied around each bottle neck to complete the elegant look.