Embracing Change, and “What the Heck is Specialty Advertising?”
As with everything, the industry has grown and changed since 1998.
In the beginning, I was selling specialty advertising. People would say, “What the heck is that?” and I would have to give them examples of the products we sold. Usually the next thing out of their mouth was, “Oh, you mean trinkets & tchotchkes?”
Soon specialty advertising became known as promotional products. Then promotional products became promotional marketing and then branded merchandise. The preferred name has continued to evolve over time from branded merchandise to promo, then swag and finally today it’s referred to as branded merch.
All the while my friends and family would say, “Brian, how do you make a living selling buttons, balloons, pens, key chains, and t-shirts?” To this day I reply, “I sell a heck of a lot of them!”
Today Image Source is doing much more than just delivering trinkets & tchotchkes, branded merch and apparel. We’re embracing change, ecommerce and sustainable practices through our Thrive initiative. And while we are celebrating our 25th year in business, we are also preparing for the next 25 years.