Custom Promotional Socks for Sterling Vineyards In-Store Campaign

Treasury Wine Estates partnered with us to create a memorable in‑store promotional giveaway for Sterling Vineyards. These custom promotional socks and gift sets were launched across the Kroger chain stores nationwide. The campaign supported Sterling’s Vintner’s Collection wines and was designed to surprise, delight, and engage shoppers at the point of sale while reinforcing the brand’s premium positioning.

With limited retail space available, the promotion required a high‑impact, space‑efficient solution. Our team developed a custom gift concept that combined functionality, luxury, and brand storytelling without disrupting shelf flow or store layout. The result was a retail‑ready giveaway that elevated the customer experience while seamlessly integrating into the wine aisle.

At the center of the promotion was a custom pair of limited‑edition Sterling Vineyard socks. Designed to reflect the winery’s refined aesthetic, the socks offered a playful yet premium brand touchpoint. They transformed a traditional wine purchase into a lasting brand interaction beyond the store.

To maintain the high quality standards of Sterling Vineyards, each pair of socks was packaged in a silver satin drawstring pouch. A logoed silver satin ribbon secured the pouch around the bottle neck, creating an elegant presentation that doubled as an eye-catching display. The addition of a bottle necker mail‑in coupon enhanced value while encouraging repeat engagement.

These custom promotional socks delivered a compact, retail-friendly promotion that left a lasting impact with customers. As a gift that the customer can keep and wear, these socks will increase brand memorability every time the customer even glances at them in the sock drawer. We want to help you find your perfect pair. Reach out, browse our showrooms or look through more of our work for inspiration.