Keeping branded merchandise fresh, creative, and memorable is essential for any company looking to stand out. Today’s swag trends go far beyond basic hoodies and water bottles — brands are embracing bold customization, elevated apparel, curated kits, and sustainable materials to create unforgettable experiences.

This trend report highlights what’s new, what’s rising, and what’s redefining the world of branded merchandise.

Top Trends for Branded Swag for 2021

Trend 1: Remixed & Elevated Apparel

Loungewear and comfort‑first apparel continue to dominate, but with a major upgrade. From hoodies to jackets, apparel is becoming a canvas for creativity — and employees love wearing pieces that feel stylish, intentional, and high‑quality.

blue graphic sweatshirt
blue and green puffy jacket

Companies are transforming everyday basics into statement pieces through:

  • Full‑wrap custom graphics

  • Unique brand colorways

  • Premium fabrics

  • Vintage‑inspired designs

Trend 2: Custom Kits With Personality

Custom kits remain one of the most in‑demand branded merchandise ideas. Brands are creating curated experiences delivered straight to employees’ or customers’ homes. These kits often feature premium products, interactive elements, and packaging that feels fun, bright, and gift‑worthy.

Popular kit themes include:

  • Welcome & onboarding kits

  • Wellness and self‑care boxes

  • Productivity and WFH bundles

  • Seasonal celebration kits

pink gift box
gift box with food

Trend 3: WFH Tech & Desk Essentials

Remote and hybrid work have reshaped what people want on their desks. These items help employees create a workspace that feels both productive and personal.

backpack, notebook, charger, water bottle
sherpa blanket, glass bottle, speaker

 

Brands are leaning into functional, stylish, and personalized workspace upgrades such as:

  • Wireless chargers

  • Branded notebooks with motivational quotes

  • Desk organizers

  • Cozy sherpa blankets

  • Webcam covers and tech accessories

Trend 4: PPE With Brand Personality

PPE is still part of many workplace environments, and brands are finding ways to make it feel more engaging. Popular options include:

  • Branded face masks with playful messaging

  • Custom‑printed hand sanitizers

  • Touch‑free tools and accessories

Companies are using PPE not just for safety, but as an opportunity to reinforce culture and personality.

hand sanitizer kit

Trend 5: Sustainable Swag That Matters

Sustainability is no longer a trend — it’s an expectation. There’s also a growing push to shop local, reducing shipping impact and supporting community makers. Ethical sourcing and transparency are becoming core values in branded merchandise decisions.

recycled notebook and pens
bamboo backpack

Brands are prioritizing eco‑friendly merchandise made from:

  • Recycled materials

  • Natural fibers

  • Zero‑waste production methods

The Future of Swag Is Creative, Custom & Conscious

From elevated apparel to sustainable materials, today’s branded merchandise is all about thoughtful design and meaningful experiences. Whether you’re refreshing your swag strategy or planning your next campaign, these trends offer endless inspiration. Start looking for new branded merch ideas by browsing our lookbooks or our showrooms.