Why is the Pantone color of the year so important? – or is it even important at all? The semi-quick answer is this – you should at least be aware of the color of the year because it will be a trend influencer.
![PantoneCB_apparel](https://imagesourceteam.com/wp-content/uploads/2020/01/PantoneCB_apparel.jpg)
This year’s color Classic Blue, was chosen because it signifies the forward looking attitude that accompanies starting a new decade. In our ever-changing social, political and international climate, a blue like this signifies calm, confidence, dependability and connection. It’s familiar and comfortable. Its name alone recalls steadiness and it’s a color that reminds us of life – water, earth, sky.
Many of our customers are already winning with this color of the year – Classic Blue and the family surrounding it are very popular corporate colors. Think of the companies that use blue as their primary color – Ford, GM, Boeing, Intel, Pepsi, American Express, GE, Facebook. All of these companies want to evoke dependability, trustworthiness, calm and steadiness in their branding. Many others use blue as a partner or accent color. Here at Image Source, you know our primary colors – green, orange and gray. We also use a couple different blues in our approved accent colors so that we too can give different looks, spark a different feeling and create differentiation in our branding and marketing.
![PantoneCB_hardgood](https://imagesourceteam.com/wp-content/uploads/2020/01/PantoneCB_hardgood.jpg)
What are your corporate colors? Can you jump on the trend bandwagon and capitalize on some fun blue branding? If not, don’t despair, we’ll have a new color to discuss in 11 months!