There are many ways and many venues that use sales tools, giveaways, traffic builders, incentives – or as we like to say in the biz, SWAG. Whether attending a high traffic tradeshow or handing out VIP swag bags in an exclusive setting, we implore you to take a second to ponder these questions – Is it fun and functional? Will it surprise and delight? Is it relevant to our brand, our message and our goal? If not, they need to be. Branded merchandise given away at events are some of the best marketing dollars you can spend. If you’re not thinking strategically and with a plan in place, you’re missing the boat. Next time you to find yourself in a situation where you have to hand out giveaways consider a more retail approach. Execute on trends, design and functionality. Your item doesn’t need to be super expensive, but if the function paired with design are attractive, your item will be valuable and desired.