If you have attended a trade show, especially a large one, you know you are in for a long day of walking. One of the best things we have seen at a trade show was a company instead of just handing out water bottles to anyone that walked by – they were offering infused water options too! This worked so well because they saw a need and filled it – literally. As people came by there booth and saw the infused water they were intrigued immediately. This tactic accomplished so many things, but the biggest win was that they were not shoving their products down the attendees throats. Instead, they were able to reel in attendees by sparking curiosity, excite them by giving them an option of infused water to go in their brand new branded water bottle why having a non threatening conversation. This was such a great tactic that any company can use and the attendee walks away happy not even really thinking that they just got another water bottle.