What Does Event Swag Look Like in a Virtual World?
So here at Image Source, we do a ton of event swag. Fun, functional useful tools that drive attendees to your booth, thank them for attending your session, remind them of your company and your event and last for a long long time after the event continually providing ROI on those marketing dollars.
So what does event swag look like in this newly expanded virtual event world? And why are we even talking about this – is it worth our time and money to send out gear? Short answer, yes, it makes a ton of sense and here’s why:
- 83% of Americans report that they like to receive promotional products with advertising messages on them
- 25% of people report having more positive impressions of companies after receiving their promotional products via swag bags
- 50% of people report daily using the promotional products they have accumulated from swag bags
- 85% of consumers admit to doing business with a company after receiving a promotional product from them
- 89% of people who received a promotional product in the last 24 months remember the name of that company
- 67% of people pass promotional products on to someone else, providing further exposure
- Consumers report holding onto promotional products for an average of 6.6 months
- 6 out of 10 people report keeping promotional products for up to 2 years
Source: https://info.zimmercommunications.com/blog/do-event-swag-bags-really-work-for-businesses
The Traditional Swag Bag – Delivered.
The most popular items at a tradeshow are those that people use. T-shirts, bags, mobile tech gear. How does that change? Still a t-shirt, maybe a fully custom dye sublimated mask, a logoed hand sanitizer and a back up battery for those longer than usual virtual calls and meetings. At the end of your conference participants get the chance to fill in their info for delivery if they want to and get their gear delivered straight to their home or alternate address.
The Local
Miss a trip to Seattle for Microsoft Build Conference? Your swag bag will be filled with a few logoed goodies, but will also feature local, home grown, small business gifts. You get souveniers, local small businesses get a piece of the dollars that they’re missing out on with cancelled events.
Virtual Swag Bag
This piece is delivered all in an email or on a landing page of a website. You finish the courses you get the code – that sort of thing. The virtual swag bag is filled with redemption codes and certificates for sponsor businesses and services. You can add a local aspect here too – gift certificates to local small businesses that can ship to your participants at a later date. No postage or fulfillment costs here.
Technology Tools
From the tradeshow to a half time show, our branded apparel can outfit you outfit. Logo apparel people will be proud to wear, not put in the donation pile.
- Uniform Programs
- Corporate Apparel
- Headwear & Accessories
Warehousing, Fulfillment & Shipping
From the tradeshow to a half time show, our branded apparel can outfit you outfit. Logo apparel people will be proud to wear, not put in the donation pile.
- Uniform Programs
- Corporate Apparel
- Headwear & Accessories