Washington State University hosted the 2014 Apple Cup, and needed the perfect promo designed to pump up their hometown crowd, while also honoring one of their greatest heroes, Steve Gleason. Steve was dominant on the gridiron in the late 1990’s, and continues to embody the heart of the Cougs through his battle with ALS. He’s a fighter, and if a white flag is the symbol of surrender, he’s holding a CRIMSON one!
Steve was inducted into WSU’s Athletic Hall of Fame that night, and while 31,000 of the Cougar faithful were swinging their custom crimson rally towels produced by our team here at Image Source, we were swinging them too. NO WHITE FLAGS, and GO COUGS!