Upon arrival to the MGX event in Denver, attendees were welcomed with red cowboy hats. This set up the cowboy theme for subsequent promotions throughout the event.
During the conference, each attendee received a custom printed bandana and leather strap lanyard attached to an “All Access” printed invite to the party at the Cowboy Lounge. Arriving partygoers found the cowboy theme come full circle. Each person received “boot” cups and other drinks from the bar served in one of three versions of full color printed cups (cowboy, cowgirl and amplify).