Each year Pantone combs the world looking for color influences. For more than a decade, Pantone’s Color of the Year has influenced product development in multiple industries including promotional products.
“While the 2013 color of the year…Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination,” says Leatrice Eiseman, executive director of the Pantone Color Institute®. “An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society.”
Swag with Radiant Orchid’s vibrant purple color and pink undertone is perfect for reaching a female audience. Choose products with organic curves or shine to play up this color’s feminine features. The color encourages women to feel radiant, bold and confident.
Are you ready to add this powerful color to your marketing mix? Start by checking out our favorite products.