Corporate Fashion: Beyond The Polo

Ladies, if you are anything like me, deciding what to wear in the morning is one of the toughest decisions of the day. Okay maybe not the toughest, but finding the perfect mesh between comfort, fashion and variety can sometimes be quite a task. Now, imagine combining these complexities with trying to outfit all the women in your company or … Read More

Image Source Nominated For Bess Cohn Humanitarian Award

Giving back to the community and charitable organizations has always been an important part of the culture at Image Source. In fact, one of our top-level business objectives is to make a positive impact on our local community, give back and share our success. For more than 10 years, we’ve donated time, money and talent to a number of organizations—from … Read More

Street Swag With Fletch-o

What do people really think about branded merchandise? Fletch-o hits the streets to catch promotional products (a.k.a. Swag) in action. Check out the interviews with people who have cool swag to learn where they got it and why they keep it. Street Swag With Fletch-o Episode 1 [youtube=http://youtu.be/t1CzizB_l44]

Do More With Your Promotional Budget: Top 10 Items Less Than $1

From large corporations with expansive advertising budgets to small firms with limited marketing funds, everyone wants to make the most of branding expenditures. It is possible to create a big impact with a small budget? You bet! Look for products with a large imprint area (full color, if possible). Then get creative and make an impact with the design. Pick … Read More

Goal! Soccer Awards That Really Score Points

Alianza de Futbol Hispano, a division of LeadDog Deportes, is the nation’s leading organization dedicated to the development and support of amateur Hispanic soccer. In need of custom medals for their 10th season of tournaments, they turned to Image Source. We quickly sourced and produced medals featuring each tournament sponsor – Kellogg’s, RAM and 7-UP. Each medal is made with a … Read More

Make The Connection: Turning Your Brand Into A Powerhouse

Much goes into building a successful company: useful products, superior customer service, strong financials and smart management. But without branding to connect the customer with your business, it’s nearly impossible to go from good to great. Having instant recognition—from McDonald’s golden arches and Coca-Cola’s trademark red can to Target’s bull’s-eye and Twitter’s bluebird, for example—is key to being top-of-mind when … Read More

Get Uncomfortable For Sales Success

When is the last time you pushed yourself to an uncomfortable place and afterwards felt that high of accomplishing something you wouldn’t normally do? For most of us, it’s not very often. But those with successful sales careers—whether they’re selling promotional products, cars or complex technological components—understand that embracing vulnerability is the difference between closing the big deal or walking … Read More

The Dog (And Cat) Days Of Summer

They’re cute, they’re cuddly and they are a bigger part of our American families than ever before. In fact, 62% of American households have at least one pet, according to the 2010 American Pet Products Association (APPA) National Pet Owners Survey. Furthermore, more than $12 billion was spent on pet paraphernalia in 2012. As marketers, we’re looking for fun, function … Read More

Shop ’Til You Drop: How Retailers Can Boost Biz With Promotional Products

From TV show paraphernalia, retail store bags, general mall signage and high-tech gadgets, you can’t go to the mall without seeing promotional products everywhere. And online retailers are getting into the action, too. While the marketing tactics between brick-and-mortar stores and online retailers differ, their promotional goals are the same: find and retain customers. In the May 2013 issue of … Read More